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Helpful Articles for Your Dealership

From automotive digital marketing, to direct mail and sales event marketing, our experts provide their knowledge to give you automotive marketing best practices, so you can sell more cars, faster.

Jan 22, 2019

Why You Need to Optimize Your Dealership Website

According to a study conducted by Cox Automotive, the average car buyer spends about 14 hours and 48 minutes shopping for a new vehicle. For most car ...

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Jan 10, 2019

The Biggest Thought Shift You Need to Make This Year

  It’s time to change how you think about SEO. Google has released several major updates the last few years that have profoundly affected SEO, yet far...

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Dec 12, 2018

Creating Effective Mobile Landing Pages

This article was featured in Digital Dealer, and it's a great overview of how the best landing pages work to sell more cars. Our digital campaigns fea...

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Dec 08, 2018

How to Get Results with Direct Mail

Have you heard that direct mail is dead? I think it’s fair to say that mass mail is dead, but direct mail still has a place in your dealership’s marke...

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Nov 16, 2018

Know More. Sell more.

Henry Ford was once asked why he visited his executives rather than having them come to his office when problems arose or he needed questions answered...

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Nov 09, 2018

Reviews are Essential to SEO

We talk a lot about keyword strategies in digital marketing. In SEO specifically, we focus on ensuring that we are using the name of our business, our...

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Oct 18, 2018

What is Digital Marketing and How to Use It

Digital marketing isn’t rocket science. It has no boundaries. Since you may see, digital promotion is a big and complicated topic. Digital Marketing i...

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Oct 05, 2018

Direct Mail - The Ultimate Form of Marketing

Direct mail — what non-marketers usually call “junk mail” — can make you rich beyond your wildest dreams. For some of us, that means making $100,000 a...

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Sep 17, 2018

Always Assume the Sale

Certainly, you’ve heard the saying: When you assume, you make an ass out of ‘u’ and ‘me.’ Cute, even funny… but not at all applicable in sales. Not to...

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Sep 12, 2018

Human to Human Communication is Still Valuable

Communication is vital to business, that’s a given. In retail, businesses must be responsive, provide a great customer experience and stand by their p...

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