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Helpful Articles for Your Dealership

From automotive digital marketing, to direct mail and sales event marketing, our experts provide their knowledge to give you automotive marketing best practices, so you can sell more cars, faster.

Sep 12, 2018 6:30:00 PM

Human to Human Communication is Still Valuable

Communication is vital to business, that’s a given. In retail, businesses must be responsive, provide a great customer experience and stand by their p...

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Aug 22, 2018 9:33:00 AM

Better Emails to Quicken Sales

Overthinking your emails and email templates?  One aspect of the internet sales process that is beginning to creep in the wrong direction is the autom...

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Aug 2, 2018 9:10:00 AM

Identifying Leads vs Customers - What's the Difference?

A guy walks into a dealership and says, “I’d like to see an SUV with 3rd-row seating.” Who is this guy?  Is he a lead?  Is he a customer?

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Jul 25, 2018 3:42:12 PM

How Your Online Reputation Affects Sales

It’s getting harder and harder for car dealerships to stand out among a crowded field of competition. Because the auto industry operates in what is a ...

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Jul 2, 2018 12:50:00 PM

How to Use Social Media in Car Sales

In the age of customer experience, successful salespeople have transitioned from an “always be closing” mindset to an “always be helping” mindset. In ...

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Jun 19, 2018 9:16:00 AM

Great Advantages of Direct Mail Marketing

Direct mail marketing sounds simple, but doing it well is not. Sure, it’s just a matter of taking ideas for new, related products and services, writin...

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Jun 6, 2018 9:14:00 AM

Avoid These 9 Direct Mail Mistakes

Some people say direct mail doesn’t work for small businesses – but they’re wrong; it works very well for all businesses when handled correctly. If it...

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May 31, 2018 9:28:00 AM

Direct Mail - The Ultimate Form of Marketing

Direct mail — what non-marketers usually call “junk mail” — can make you rich beyond your wildest dreams. For some of us, that means making $100,000 a...

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May 30, 2018 9:09:00 AM

What is Digital Marketing and How to Use It

Digital marketing isn’t rocket science. It has no boundaries. Since you may see, digital promotion is a big and complicated topic. Digital Marketing i...

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