Nov 16, 2018
Know More. Sell more.
Henry Ford was once asked why he visited his executives rather than having them come to his office when problems arose or he needed questions answered...
Read MoreNov 09, 2018
Reviews are Essential to SEO
We talk a lot about keyword strategies in digital marketing. In SEO specifically, we focus on ensuring that we are using the name of our business, our...
Read MoreOct 18, 2018
What is Digital Marketing and How to Use It
Digital marketing isn’t rocket science. It has no boundaries. Since you may see, digital promotion is a big and complicated topic. Digital Marketing i...
Read MoreOct 05, 2018
Direct Mail - The Ultimate Form of Marketing
Direct mail — what non-marketers usually call “junk mail” — can make you rich beyond your wildest dreams. For some of us, that means making $100,000 a...
Read MoreSep 17, 2018
Always Assume the Sale
Certainly, you’ve heard the saying: When you assume, you make an ass out of ‘u’ and ‘me.’ Cute, even funny… but not at all applicable in sales. Not to...
Read MoreSep 12, 2018
Human to Human Communication is Still Valuable
Communication is vital to business, that’s a given. In retail, businesses must be responsive, provide a great customer experience and stand by their p...
Read MoreAug 22, 2018
Better Emails to Quicken Sales
Overthinking your emails and email templates? One aspect of the internet sales process that is beginning to creep in the wrong direction is the automa...
Read MoreAug 02, 2018
Identifying Leads vs Customers - What's the Difference?
A guy walks into a dealership and says, “I’d like to see an SUV with 3rd-row seating.” Who is this guy? Is he a lead? Is he a customer?
Read MoreJul 25, 2018
How Your Online Reputation Affects Sales
It’s getting harder and harder for car dealerships to stand out among a crowded field of competition. Because the auto industry operates in what is a ...
Read MoreJul 02, 2018
How to Use Social Media in Car Sales
In the age of customer experience, successful salespeople have transitioned from an “always be closing” mindset to an “always be helping” mindset. In ...
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